Loyal Agents
Building the future of the consumer experience in an agentic world
A Stanford + Consumer Reports Initiative for Creating a Secure, Consumer-Centric, Trusted Marketplace of AI Agents
A Stanford + Consumer Reports Initiative for Creating a Secure, Consumer-Centric, Trusted Marketplace of AI Agents
Stanford's Digital Economy Lab and Consumer Reports Innovation Lab (CR) are joining forces to create a forward-looking research initiative to develop, test and deploy agentic AI frameworks with consumer-centric values. By bringing together a community of technologists, researchers, and consumer advocates across industry, academia, and civil society, this initiative will tackle the complex challenge of ensuring that AI agents act securely, transparently, and in the user's best interests. The Initiative will focus on, developing sandboxes for prototyping next-generation patterns, learning from applied research and ultimately demonstrating a more dynamic, competitive marketplace driven by "loyal by design" AI.
Building a consumer-centric AI agent that helps protect consumer rights (like Permission Slip).
Provide feedback and insights to shape standards around AI authentication, data protection and user loyalty.
Test AI agents and MCP servers in sandbox environments to ensure they meet safety requirements and consumer protection norms.
This effort is led by leading experts in technology, consumer advocacy, and digital economy, and partnered with leading organizations and collaborators in creating a safer future.
For more information or to explore how you can support this effort, please contact:
Or for directed inquiries, please contact:
Stanford's Digital Economy Lab:: Christie Ko, Executive Director
Technical queries: Tobin South, Research Lead, Stanford
Consumer Reports: Leah Hunter, Director, Innovation Lab
